EXPERT SEO SERVICES
Expert SEO services are crucial to seeing a dramatic improvement in your company’s search engine results. We know just how challenging it can be to get your brand noticed in a sea of competition online. Which is why we offer a complete SEO strategy fit for your business and budget to get noticed online.
Our Experienced SEO Agency
Our Expert SEO campaigns begin with an audit and a strategy. During the audit, we will identify opportunity areas that exist in the form of website problems, poor structure or bad links, content gaps, and other problems holding your brand back. Once analyzed, we’ll begin to guide your company through our recommendations and work to come up with an SEO strategy that’s right for your business.
An SEO audit is one of the most important parts of the SEO process. By doing an audit, we can see how your website is performing today, along with identifying all the areas where your site might need attention. This enables us to focus on the most important fixes first while enhancing the positive performance factors of your site today.
After the audit, we will work with you to develop a custom SEO strategy that fits your goals, timeline, and budget. Developing a strategy up front is extremely important, and ensures every action we take has measurable impact in support of your larger SEO goals. As well, it helps you know what the cost associated with the project will be, so that no efforts are wasted by only completing a small portion of that strategy.
One of the most important parts of any good SEO strategy is website optimization. Proper optimization is implemented through keyword targeting, content improvements, adding missing meta data, and enhancing the overall page and link structure. As well, optimization can include work done to increase page speed and mobile friendliness, which is necessary after Google’s “mobile-first” indexing update.
Proper site optimization includes both onsite and offsite SEO. Essentially, offsite SEO focuses on building an audience and new traffic through sources that don’t normally visit your site. Generally people refer to offsite SEO as a backlinking strategy, however, it’s about much more than just building quality backlinks. We’ll identify what and where your target customers are currently engaging, and use targeted outreach tactics to build your website reputation online and generate natural, quality leads.
SEO Gets Your Site More Closed Leads
Did you know that SEO has the highest lead-to-customer close rate at 15%, beating all other marketing channels? In addition to this, 70% of the links search users click on are organic.
In reality, many of the minor tasks associated with a comprehensive SEO strategy can be done by members of your staff. Whether it’s adding alt texts to images or working in keywords to blog headers, this level of implementation can certainly be accomplished in-house.
That being said, these strategies won’t be effective unless your staff has the know-how to deploy them strategically. Chances are that members of your company may not be familiar with the common tools used to track, measure and analyze SEO results. Investing in the services of an expert eliminates this guesswork. Instead, you and your company can focus on enhancing the brand.
One of the biggest misconceptions that companies have about SEO is assuming that rankings and traffic volume are the ultimate goal of digital marketing. These metrics are certainly important measures of success, but the real goal of digital marketing is to increase the number of qualified leads that visit a company’s website and convert to clients. With this in mind, an increase in user engagement, lead generation and (ultimately) sales are all examples of realistic goals for SEO.
Slow and steady wins the race when it comes to implementing an expert SEO strategy. That’s because the ranks within search engine results are fiercely competitive, even more so as you approach the top spots. A company that starts using a finely tuned SEO strategy will still need to be patient as their new solutions take effect. The following variables will also determine how long you’ll have to wait to see your SEO investments payoff:
- How much will you invest? Throwing money at SEO won’t necessarily get you results more quickly, but it’s important to remember that your competition can offset your own SEO gains by simply outspending you and improving their own.
- How competitive is your market? If you’re the first member of a niche industry to jump onto the SEO train, your results will start to take affect much more quickly. Conversely, if all of your competitive are fighting to rank for the same keywords, your path to a top ranking will be longer.
- Is your site already ranking for certain keywords?/span> No need to start from scratch if you don’t have to. By undergoing an SEO audit, your company can determine if your site is already ranking for key search terms. You’ll see quicker result is your company has a head start on the process.
Want more details about how quickly your company could see results after implementing SEO? Reach out to us to schedule an SEO audit. This comprehensive review provides priceless insights regarding your company’s online presence and search engine performance.
SEO should be a part of every brand’s digital marketing strategy. For instance, in 2016 alone, Google processed over 40,000 searches per second! This equals 3.5 billion search queries a day, and a staggering 1.2 trillion searches per year globally.
SEO is the practice of increasing visibility within search engines to get more traffic to your site. Unfortunately, if your website’s not optimized properly, you’re already missing out on potential traffic from billions of daily searches.
However, as good as cashing in on that web traffic sounds, SEO is a long-term strategy. Before making a full investment into SEO, your company should consider immediate goals, budgets and priorities.