LOCAL SEO SERVICES
Local Search Engine Optimization also known as “Local (SEO)” refers to the optimization of your online property business pages with the objective of ranking for organic queries within the geographic area of your physical business location.
LOCAL SEO AND MARKETING SERVICES
Local SEO is one of the greatest ways a small business can promote their products or services to local prospects. In fact, 50 percent of mobile users are most likely to visit a store after conducting a local search. Therefore, if your business isn’t optimized to captures those searches, you could be missing out on more than 50% of your ideal potential customers.
At MojaSEO, local marketing is what we do best.
We can help you rank locally by optimizing the following key factors of your business and much more.
Google my business has become king when it comes to local marketing. In fact, it is the number digital source for google to get to know your business better. But in reality, it is a tool that business owners can utilize to have more visibility since it offers information about your local business, bringing the potential to increase the online presence of your brick and mortar or internet business.
NAP stands for “Name, Address, Phone Number. Believe or not, these letters are a critical factor when it comes to ranking well in local organic search results. Google and other search engines take into account all of these factors when determining the local business to show for geo-targeted searches. Having a consistent profile across all of the available online channels ensures the right information gets delivered to your customers, and helps the search engines build trust in your site.
Schema Markup is also known as Schema is the specific vocabulary of tags that you can add in the HTML code of your website to provide more relevant information and improve the way search engines read your page in SERPs.
Here’s a sample of the famous code in case you’ve never seen it and want to place it yourself on your web platform.
Local SEO Reaches the Audience in your City
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
This all depends on the specific goals you have for your business. Generally, every business that has a website will need SEO to fully optimize their listing presence and gain the most traffic. However, Local Marketing is essential when a business has a website but delivers their services or primarily sells products locally. Combining these two will not just drive local traffic to your website and storefront, but it will help you capitalize on all the potential traffic outside of your city or location.
When your business is listed locally on Google My Business and Bing Places, customers can find you with ease. In addition to the other benefits you get from an expanded online local presence, your business will show up on local map listings! This means anyone searching for your product or service within their city will see you on their local map results. It also gives you a chance to win them over by showcasing photos, videos, reviews, and even discounts that entice visitors to drop by and shop.
When it comes to targeting a local audience, your best bet is to have a strong online “local” presence. Aside from the two major ones, Google My Business, and Bing Places, there are many other sites that your business could benefit from being listed on. We make sure to target all of these sites, and optimize your listing on each one, including keeping NAP consistent.