Case Study Summary
From its inception, Vib’n has remained true to its roots: to help and give back. Vib’n has built a brand that stands for something good, to be human is to connect and in our world the more positivity you can put out, the better!
Their content encourages motivation, education, etiquette, fashion, chivalry, gratitude, and love of life. Their mission to give back has led to amazing collaborations with different organizations in the Tucson community. They are passionate about empowering our youth and helping local business succeed.
So, in order to help Vib’n accomplish their mission and stand out from the rest, we completely redesigned their website from the ground up. First, we started with a color scheme, and added some flair to keep things interesting. Using this updated branding, we designed a site that would showcase their services, help spread the vision, and also provide a place for people to keep up with events and shop their swag.
Vibn’s mission to inspire creativity, positivity, and empowerment is what keeps them going strong. But without a solid website, everything was being done strictly over Instagram or email. They needed a place where users could visit, or stumble upon their site, to learn about what they do, engage in creative content, and sign up for workshops. Not to mention, they also needed a way to keep in touch with their followers outside of Instagram, and to build more exposure to their mission.
We helped Vib’n achieve their goals in a number of ways. First, we started with a fresh website design, using inspiration from their Instagram page. Going off of this black/white color pattern, we threw in a splash of red accents to make things pop. Once we finished the core design, we put together all their past collaborations, to show off what Vib’n is all about. In addition to this, we created an Eventbrite synced calendar system, so that Vib’n could easily publish new events and have people sign up and buy tickets right from their site! We made sure the calendar was easy to read so people could easily find all the upcoming events. In addition to this, we setup a basic email campaign to collect subscribers from the site, including a welcome email to increase conversion. Finally, we added an eCommerce store with print-on-demand capabilities, so Vib’n no longer has to store inventory and can easily provide customers with some serious swag.