Case Study Summary
The Southern Arizona Dream Center is a 501(c)3 non profit dedicated to helping those hurting in our community. Their incredible mission includes combating human trafficking, while providing healing and restoration services to those affected by human trafficking and addiction in Pima County. What they needed was a website that portrayed the significance of their mission, while encouraging visitors to make a donation or volunteer. This meant they needed to come across as professional, well-established, and organized. So, we made a killer website that incorporated their brand and colors throughout. We also focused on making it super easy to navigate, and made it dead-simple to donate regardless of which page a visitor landed on. Of course, no website is complete without SEO! Our SEO strategy focused on a local approach to gain the attention of donors and visitors within the Pima County Area.
The Southern Arizona Dream Center had an amazing mission, but unfortunately they lacked a great website to back it up. Their brand wasn’t consistent, and they didn’t have a clear, organized theme, color pattern, or navigation structure. They also needed to increase online donations, and needed more organic traffic to do so.
We helped the Southern Arizona Dream Center achieve their goals by first starting with design. Our team worked with their current assets, and parent-organization brand to develop a consistent color pattern, theme, layout, and design for their company. Then, we got to work developing a website that was simple, informative, emotional, and equally beautiful. After finishing the website design, we helped incorporate a consistent brand presence across their social media channels by creating Facebook cover photos and profile pictures for their brand, along with custom Facebook filters to promote their presence. Finally, we developed a Tucson city resources page to provide help and information to all those in need.
I’m so proud of my new website! All of the people I show it to absolutely love it. Having the resources page was a definite plus since our community has been asking for this non-stop.